Advertise Positive Reviews
Positive reviews tend to neutralize the effects of negative reviews, especially when they severely outweigh the negative ones. That said, do not be afraid to let potential clients know where your positive reviews are posted. Not only do potential customers get to see those positive reviews, you also save them the time and energy of searching for these reviews themselves.
It can be difficult to monitor all the review sites on the Internet, especially if you do not have a team dedicated for online reputation management. If you find yourself in such a situation, do not hesitate to contact an experienced online marketing consultant like Spear Networking.
Social media sites like Facebook and Twitter have transcended stereotypical social media functions and have become portals to information. Many users “share” articles of interest on their profiles, allowing an article to spread faster than it normally would. As such, businesses would be wise to take advantage of this change. That said, here are a few tips to help you harness the power of social media websites:
When you notice someone has added your business’ social media profile, be sure to follow them back. Doing so increases your base audience exponentially. At the same time, share positive posts about your business on your profile to let everyone know that you take the time to read what people say about you and that you appreciate the kind words.
A lot of businesses have established websites in the hopes of reaching more customers and expanding their breach. Different companies have revamped their websites and pushed their online marketing techniques in order to attract more potential customers into viewing the contents of their site.
If a business’ marketing efforts are not resulting in more clicks and more customers availing the products and/or services offered by the business, then there must be something wrong with the online marketing strategy that the company is implementing.
Here are some pointers that can help struggling companies boost their presence online and attract more customers: Continue reading